This project involved designing a fun and engaging wayfinding system for a zoo, using vibrant, illustrated signage to enhance the visitor experience. The goal was to make navigation intuitive while immersing guests in the playful and adventurous spirit of the zoo environment.

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Design Objective:
To create signage that is both functional and delightful, especially for families and children, encouraging exploration while clearly guiding guests through the zoo's various exhibits and attractions.

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Design Approach:
The signs feature colorful, animal-inspired illustrations and bold, easy-to-read typography. Each element was designed to blend seamlessly with the zoo’s natural setting while adding a layer of visual storytelling that sparks curiosity and engagement.

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Deliverables:

• Illustrated wayfinding signs for paths, exhibits, and rest areas

• Branded flags to mark key locations and enhance the overall atmosphere